William Hill
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🎁 New players only. Min deposit £10. Bonus paid as Free Bets.
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UKGC Licensed
🔞 18+ | T&Cs Apply | BeGambleAware.org
⚽ BET NOW
  • Fully licensed by the UK Gambling Commission
  • 24/7 customer support via live-chat, email or phone
  • High odds on football, tennis, and live marketst
  • Bet on 30+ sports, eSports & unique events
  • Fast payouts: Card, PayPal, Bank Transfer & more
  • Live streaming & in-play betting
  • Mobile app + Cash Out & Bet Builder
  • Join via BetScope and get £60 in Free Bets
    New customers only. Min £10 deposit. Free Bets paid as Bet Credits after qualifying bet. 18+ | T&Cs apply | BeGambleAware.org

Description

William Hill is one of the most established and respected bookmakers in the UK, with a legacy dating back to 1934. Trusted by millions of users, it combines decades of experience with modern innovation to offer a secure, feature-rich betting environment.

The platform provides a sleek, user-friendly interface across desktop and mobile, with dedicated apps for iOS and Android. Popular features such as Live Betting, Cash Out, Bet Boosts, and tailored promotions create an engaging experience for all types of users.

Fully licensed and regulated by the UK Gambling Commission, William Hill guarantees a legal, transparent, and responsible gaming space. The brand takes player protection seriously, offering a full suite of responsible gambling tools and resources.

A key strength of William Hill is its broad coverage of sports and markets. With betting available on over 30 sports — including football, tennis, horse racing, boxing, esports, and novelty events — users can place both pre-match and in-play bets with competitive odds and real-time updates.

Whether you're placing your first bet or you're a seasoned punter, William Hill offers a trusted, top-tier betting experience backed by tradition and enhanced with cutting-edge technology.

Currencies

GBP, EUR, USD, CAD, CHF, DKK, HKD, JPY, SGD.

Payment Methods

Visa, Mastercard, Maestro, PayPal, Skrill, Neteller, Paysafecard, Bank Transfer, Apple Pay, Google Pay, MuchBetter, Rapid Transfer, Trustly.

Site Languages

🇬🇧 English, 🇩🇪 German, 🇪🇸 Spanish, 🇮🇹 Italian, 🇫🇷 French, 🇷🇺 Russian, 🇯🇵 Japanese, 🇵🇹 Portuguese, 🇫🇮 Finnish, 🇳🇴 Norwegian, 🇸🇪 Swedish, 🇵🇱 Polish, 🇷🇴 Romanian, 🇭🇺 Hungarian, 🇨🇿 Czech, 🇸🇰 Slovak, 🇧🇬 Bulgarian, 🇬🇷 Greek, 🇩🇰 Danish, 🇳🇱 Dutch, 🇭🇷 Croatian, 🇸🇮 Slovenian, 🇷🇸 Serbian, 🇮🇳 Hindi, 🇧🇩 Bengali

Customer Support


Casino Information


Licensing & Regulation (UK)

William Hill operates in the United Kingdom under licences issued by the UK Gambling Commission (UKGC), one of the most respected and rigorous regulatory authorities in the global gambling industry.
The company is authorised and regulated through the following licensed entity:
  • William Hill Organization Limited – Account Number: 39225
This licence permits William Hill to legally offer online sports betting, casino games, poker, and other gambling services to customers in the UK. The operator fully complies with all regulations concerning responsible gambling, customer protection, and data security.

You can verify the current status of William Hill’s licence on the official website of the UK Gambling Commission.

A comprehensive guide to selecting trustworthy online bookmakers, focusing on UKGC licensing, security measures, customer support, user reviews, payout speeds, and user-friendly interfaces.
An easy-to-follow explanation of the differences between fractional and decimal odds, including how to read and calculate them, helping UK bettors make informed wagering decisions.
An overview of the account verification process in online betting, detailing the required documents, reasons for verification, and tips to ensure your personal data remains secure.
An analysis of online betting safety in the UK, covering the role of the UK Gambling Commission, licensing standards, data protection practices, and advice for secure gambling.
An insightful look into the Bet Builder feature, explaining its functionality, benefits for bettors, and strategies for effective use in customizing your betting experience.​
A guide to responsible gambling practices, highlighting self-control tools, practical tips for managing your betting habits, and resources available in the UK for support and assistance.​
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Responsible Gambling

Gambling should be a form of entertainment — not a way to make money. At BetScope.org, we are committed to promoting responsible gambling and ensuring our users have access to a safe and secure environment.

Key principles of responsible gambling include:

  • Set limits: Define how much time and money you spend gambling, and stick to those limits.
  • Play with what you can afford to lose: Never gamble with borrowed money.
  • Stay informed: Understand the games you play and the risks involved.
  • Take breaks: Gambling should never interfere with your personal life or responsibilities.
  • Avoid gambling under the influence: Alcohol and drugs impair judgment and increase risk.

Warning signs of problem gambling:

  • Difficulty controlling your gambling
  • Gambling to escape problems or improve mood
  • Borrowing money or selling items to fund gambling
  • Hiding gambling from friends or family
  • Neglecting work, education, or relationships

If you are concerned about your gambling or that of someone close to you, support is available. Visit www.begambleaware.org or call the free helpline on 0808 8020 133 (UK only).


You can also access free tools and self-assessments at www.gamcare.org.uk to help you evaluate your gambling habits and seek help if needed.